ROI: notes #sla2009

no magic formula for showing value

determine what would be the unmet need if your position / department was eliminated

retail to other units / locations

have value added

initiative - step up: do CI, get out of comfort zone

impact: objective of generating new revenue streams

regularly revisit what you do - reevaluate

--

Utilization rate: accounting tracks, see how accounting reports to management, learn terminology

influence customers by writing articles

financial people know numbers - like spreadsheets

--

we need to be embedded

archive rss feeds, put it all in one email for executives - cuts information overload, allows subscribing to more information

provide wikis and blogs to allow executives to share unstructured content that would usually be emailed

--

improving reporting aspects of ROI

consider ROI reporting as an opportunity

if "they" don't understand how what you're doing affects them in the short term your long term vision won't happen

Brightkite application for android

Brightkite (http://www.brightkite.com) has release an android application (for google phones). Just when I was starting to lose faith in brightkite they do something else right.

Link to Brightkite blog with application link

Note, to download the application you'll need a 2d barcode reader (for which android has several).

Skittles.com

Just days after I made a presentation about how companies can use twitter to show what people are saying about them on their own website http://www.skittles.com has gone and used a twitter search for skittles as their website. Whatever you say about skittles is now posted right there, on their site. They did have to implement an age question in an attempt to block under aged viewers from the questionable content that is present when you give people this kind of a forum. Overall it seems to be quite clever though. I think it is quite a coincidence.

Also, if you click on the link to their products via a little overlay they have set up, it directs you to their wikipedia page. This I find to be also clever and brave.

There's also some facebook integration going on here.

The White House adopts creative commons

Just a quick note today. The white house has adopted a creative commons attribution license. Also of note they are referring to the Digital Millennium Copyright Act and to "subscribers". That part I don't get.

from: http://www.whitehouse.gov/copyright/

Copyright Notice

Pursuant to federal law, government-produced materials appearing on this site are not copyright protected. The United States Government may receive and hold copyrights transferred to it by assignment, bequest, or otherwise.

Except where otherwise noted, third-party content on this site is licensed under a Creative Commons Attribution 3.0 License. Visitors to this website agree to grant a non-exclusive, irrevocable, royalty-free license to the rest of the world for their submissions to Whitehouse.gov under the Creative Commons Attribution 3.0 License.
DMCA Notice

The White House respects the intellectual property of others, and we ask users of our Web sites to do the same. In accordance with the Digital Millennium Copyright Act (DMCA) and other applicable law, we have adopted a policy of terminating, in appropriate circumstances and at our sole discretion, subscribers or account holders who are deemed to be repeat infringers. We may also at our sole discretion limit access to our Web site and/or terminate the accounts of any users who infringe any intellectual property rights of others, whether or not there is any repeat infringement.

Brightkite to add an Android Application

Update: The application is now in beta http://knowtocompete.blogspot.com/2009/06/brightkite-application-for-android.html

My favorite location based social networking service, Brightkite, is said to be working on an application for Android, Google's new open source phone operating system. This should allow posts to twitter with location sensing and other services. I can only imagine that the Brightkite website will already work fine using Google's Chrome browser on the Android powered phones even without application.

It also looks like Brightkite is about to release an application for the iphone as well, and they are showing some screenshots.

The T-Mobile G1, android operating system phone, is supposed to be in Denver on about November 22nd, a month after the official release. This is also when T-Mobile is supposed to get 3G access.

Brightkite is based in Denver, CO but works anywhere through the web, text messaging, and through mobile browsers.

KMWorld - Next Generation Communities of Practice

Next Generation Communities of Practice: Taking KM to the Next Level with Web 2.0

Eric Sauve - http://www.tomoye.com/TomoyeLeadership.html

notes from Eric Sauve's presentation:

communities vs social networking

design principle #1 - Communities need to prove a range of interactivity:

    options:     1) basic interaction - mouse only,

                     2) more advanced interaction - minimal typing,

                     3) power users or leaders

design principle #2 - They need to be simple

design principle #3 - They neeed to create ownership for engagement

    - enterprise idea: add a voting button similar to digg: helpful? yes /no

design principle #4 - Let the community do some of the heavy lifting

    - best practice identification

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KMWorld - How to Measure Web 2.0 Content by Carmine Porco

Carmine discussed a number of issues around measurements with web 2.0 use in a knowledge management implementation. It seemed to be much more of an all around guide to web 2.0 KM than being specifically about measurement. Unfortunately, although he included a few measurements in the presentation, he didn't focus on how to measure. Also, his presentation was outdated with old figures and references to sites, pages or products that no longer exist.

Carmine's bio: http://www.prescientdigital.com/about-us/team/carmine-porco-vice-president

Here are some notes from the presentation:

The power of groups:

 - collective guesses are closer than individual guesses.

 - Google uses collective intelligence in the page rank

Web evolution: web 1.0 -> web 2.0

publishing -> participation

CMS -> wiki

taxonomy -> folksonomy

Sun Microsystems Community Equity - tracks and rewards employees for collaboration

Webnext - Their portal is supposed to be 90% what an employee cares about, 10% ideas that the organization is pushing down

Generate data from simple surveys at the end of blog posts, etc.: Did this help? yes / no

Creating a blog at ehobbies.com doubled the conversion rate (from 2% to 4%)

 - the blog doesn't seem to exist anymore though (from my quick search)

Carmine says not to use a wiki as a Content Management System because there is no control, etc. He does say you can use a wiki with teams with time limits.

 - I argue that you can have controls on wiki's, and in my practice deploying wiki's on intranets I haven't seen the pandemonium that Carmine says exists. I think they can work, at least for a limited group, as an editable knowledge base.

He mentioned that some people won't go to your company (work for?) if you ban facebook. He discussed how some companies are using facebook or requiring employees to log on for a certain amount of time.

He showed globalincidentmap.com - "a global incident map showing terrorist acts and other suspicious events"

He suggests using an executive blog that combines posts from various executives including the CEO.

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